– BERKSHIRE MORTGAGE FINANCE,
   A FANNIE MAE LENDING COMPANY

The Challenge: In a sector becoming ever more competitive, larger financial institutions threaten to dominate Berkshire Mortgage Finance and other medium-sized providers. BMF needs to execute a growth plan by acquiring and melding together the corporate cultures of two companies with its own culture in a manner that builds one successful company.

The Process: Sarkady began working with top management in 1999 to transform the company’s strategic planning and simultaneously accomplish cultural change. By working together on shared goals, three executive teams became one. As the strategic plan evolved, management’s definition of success evolved. The new goal was to become one of the top two or three companies specializing in Fannie Mae multi-family lending.
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